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2024 Music Collateral

By building on the Rose Arts Festival’s branding and subtly adjusting background elements, I crafted a cohesive series of posters that maintained a unified aesthetic while giving each piece its own distinct identity.

Rose Arts Festival - Full Music Lineup

Music Line-Up Poster

Features:

  • The layout is clean and centered, with a clear focal point on the headlining acts.

  • The festival logo and consistent graphic motif of circular patterns tie the design to the overall event branding.

  • Negative space is utilized effectively, preventing the design from feeling overcrowded despite the amount of text.

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An excellent example of branding consistency and striking visuals tailored to promote large-scale events, with clear callouts for key performers.

Music Schedule Poster

Features:

  • A grid-based layout organizes the festival’s multiple stages and times in a way that is clear yet visually appealing.

  • Subtle use of bold accents and shaded backgrounds helps distinguish venues and times without overwhelming the viewer.

  • Designed to function equally well as a print handout or interactive digital display.

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This piece demonstrates mastery in managing intricate details and turning logistical information into an aesthetically pleasing guide.

Rose Arts Festival - Music Schedule
Rose Arts Festival - Friday_Saturday

Music Schedule Split Poster

Features:

  • The use of overlapping circles and modern abstract shapes gives the design energy, echoing the festival’s dynamic atmosphere.

  • Clear type hierarchy ensures headliners stand out while smaller acts and event details remain easily readable.

  • The teal backdrop contrasts well with pops of pink, orange, and purple, maintaining visual interest while staying cohesive.

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This design balances artistic expression with functionality, making it engaging while prioritizing clarity for attendees seeking specific information.

Front Design: Record-Inspired Logo

  • Seamless Branding: The black lines and circles from the posters are carried over to the front, creating a design that feels cohesive with the event's visuals.

  • Creative Logo Treatment: The festival logo is presented as a cut-out, evoking the look of a vinyl record—a perfect nod to music lovers.

  • Modern Aesthetic: The minimalist design and bold graphics ensure the shirt stands out while maintaining wearability for attendees.

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Back Design: Full Band Lineup

  • Comprehensive Tribute: The back features the full list of bands, giving fans a keepsake that commemorates the entire festival lineup.

  • Balanced Layout: Band names are arranged to ensure every act is featured clearly, maintaining legibility while fitting within the t-shirt's dimensions.

  • Typographic Cohesion: Fonts and styling are consistent with the posters, reinforcing the event's branding.​​

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This design demonstrates your ability to extend branding into wearable merchandise, creating a cohesive visual identity while ensuring the shirt functions as a stylish and lasting memento.

Music T-Shirt

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